Prince Rama’s Xtreme Now (in stores March 4, 2016) is the inaugural entry into what the band have coined as the “Extreme Sports Genre.” Inspired to musically match the metaphysical intensity of extreme sports’ death-defying feats, Prince Rama looked to their own personal flirtations with death and time-dilation. In a womb shaped by countless hours of obsessively watching extreme sports videos and consuming dangerous quantities of Monster Energy drinks, Xtreme Now was violently born.
Working with acclaimed dance producer Alex Epton of XXXChange (Gang Gang Dance, Björk, Spank Rock, Panda Bear, The Kills), the new songs take on a more powerful, confident, fierce, infectious, all-encompassing, and accessible dance-club feeling than any other Prince Rama record—a fearless, visionary pop tour de force for the ghost-modern era that celebrates the ephemerality of life, dancing just at the edge of death’s gilded smile. Xtreme Now is the most extreme album Prince Rama has ever made.
The band’s often unpredictable live shows have been described by fans as “hypnotic and mesmerizing—the feeling of a stadium concert on acid,” incorporating elements of performance art, dance-club initiation rite, and vintage VH-1 hair-metal-bravado.